RMIT Badminton Club is a sports club from RMIT University. As a part of RMIT Active, RMIT Badminton Club's digital identity and presence follows RMIT Active's design guidelines.

Joining as a media team member in 2023, and now leading the media team, I had a part to play in RMIT Badminton Club's content direction, styling, and brand strategy. Successfully growing the club from 200 followers to 1600, and still growing. Averaging 150k+ views a month on our most popular channel (Instagram), and bringing our membership and active player numbers up 200%.

• Planned and Created Graphical content for purposes of conveying information, fun, and general club activities.
• Planned and executed short form videos (instagram reels) using trending styles and audios. with multiple achieving 100k+ views and engagements.
• Led the brand strategy for RMIT Badminton, focusing on making RMIT Badminton Club approachable for the casual player or people not familiar with badminton.
• Photographed high-octane action, teamwork and smiles during badminton sessions.
• Worked with Club sponsors to create promotional material.

RMIT Badminton Club won the RMIT Active Sports club of the year in 2025, against 30+ other sports clubs.