For Vets (the veterinary arm of Always Beta) works almost exclusively with independent, owner-run vet clinics across Australia. Generating value and revenue for these clinics through custom website designs SEO/AEO optimisations, Google Analytics and Call Tracking, Sitting across the full production pipeline for these clients, my role included:

• Designing sites in Figma and Sketch and building them in Webflow in accordance with client requirements, brand guidelines, writing the front-end code and animation, producing the technical SEO and structured-data layer that makes them findable.
• shooting and editing photo and video content for clinics and vets. The shared challenge across every clinic is the same: help a smaller local practice win against corporate chains and aggregator directories that outspend and outrank them, by being the obvious, trusted local result and feeling human where the chains feel transactional.
• Adding refinements and updates to completed websites such as seasonal blogs, news and SEO/AEO refinements.
• Tracking website performance and revenue from clicks/calls with Google Tag Manager and Google Analytics 4.