Luohan
Chen
Resume

Badminton Victoria

Melbourne, Australia

Social Media Content Creation
Digital Marketing

At a glance:
15%
growth to BV's Following
3+
Campaigns executed
30K+
monthly views

Badminton Victoria is the premiere governing body of the global sport of Badminton in Victoria.
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Badminton Victoria's goal is to grow the sport of Badminton in Victoria and Australia, as well as develop the best badminton players and coaching program in Australia.
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As a Marketing Intern, I was tasked with growing Badminton Victoria's online presence through their social media channels: Facebook and Instagram, as well as update news and content on their website using their CMS system, RevolutioniseSport.

  • Created graphical content in accordance to Badminton Victoria brand voice and guidelines using softwares such as Adobe Photoshop, Illustrator, and Canva
  • Participated in creating content for existing social media campaigns.
  • Planned and Led a brand new campaign from start to finish, focusing on Badminton Victoria's High-Performance atheletes.
  • Supported Badminton Victoria's content with photography and videography, editing with Adobe Premiere Pro, After Effects and Davinci Resolve.
  • Worked with key stakeholders, sponsors and BV member clubs to promote their brands and products, and clubs with Badminton Victoria.