Badminton Victoria is the premiere governing body of the global sport of Badminton in Victoria.
Badminton Victoria's goal is to grow the sport of Badminton in Victoria and Australia, as well as develop the best badminton players and coaching program in Australia.
As a Marketing Intern, I was tasked with growing Badminton Victoria's online presence through their social media channels: Facebook and Instagram, as well as update news and content on their website using their CMS system, RevolutioniseSport.
- Created graphical content in accordance to Badminton Victoria brand voice and guidelines using softwares such as Adobe Photoshop, Illustrator, and Canva
- Participated in creating content for existing social media campaigns.
- Planned and Led a brand new campaign from start to finish, focusing on Badminton Victoria's High-Performance atheletes.
- Supported Badminton Victoria's content with photography and videography, editing with Adobe Premiere Pro, After Effects and Davinci Resolve.
- Worked with key stakeholders, sponsors and BV member clubs to promote their brands and products, and clubs with Badminton Victoria.