Always Beta is a Melbourne digital agency working with bringing visibility to businesses and companies across Australia through web-based digital marketing such as SEO/AEO. As a web design/developer, I was tasked with:

• Designing modern, engaging and SEO/AEO optimised websites for clients using Figma and Sketch, following closely to client briefs, brand guidelines and client revisions.
• Building website front-ends through webflow, ensuring that websites stick function as well as they looked on design documents.
• Refining each completed websites with add-ons such as animations, transitions and blog posts through Webflow CMS.
• Optimising completed websites for SEO/AEO purposes by adding keywords, page speed optimisation, reducing image sizes and adding alt texts. Tracking the effectiveness of these changes with tools such as Ahrefs, SERanking and Claude AI.
• Tracking website performance and revenue from clicks/calls with Google Tag Manager and Google Analytics 4.

With the driving factor to solve client's issue of "My website is old, outdated and people are not finding my company", Always Beta also provided me the opportunity to liaise and communicated across multiple client accounts, receiving feedback on design, implementation and site performance in terms of reception from their clients.